With every great show or project is the behind the scene activities that helped manifest the success. Every move must be carefully thought out before execution. For a show or tour to run efficiently, the event must be properly promoted as well as coordinated in order to ensure that everything goes according to planned. Also, during the process of developing a project, there is a lot of behind the scenes work that must be put in to make sure the product is promoted effectively within legal boundaries. This is of course where management plays a part. The better your management team is the less difficulties you will face for operational matters.
What is the typical day for a Music Manager?
This is a tough question due to the fact that there are various different tasks that must be completed on a daily or periodical bases to ensure an artists needs are met. Also, depending on how large an artists or bands professional team is, different tasks could be delegated to specific individuals. For instance, an artist with a limited budget may have a manager handle everything professional for the artist. This could include, but not is limited to bookings, accounting, legal consultation, tour management, marketing and public relations. With that being said, this type of manager may sit in front of a computer most of the day, handle budget statistics, conduct market analysis, contacting event venues, handle legal paperwork, produce publicity and marketing campaigns, monitor studio production, and conduct tour management on any given day. Some managers have even been known to shoot music videos and do security for up and coming artists and bands with limited funds to invest in these services. Artist Lil Thony out of Atlanta, Ga stated "When we were coming up, we didnt have the check to spend thousands on publicity campaigns and accountants, my manager Bam pretty much did that. He would literally sit on computer all day and submit press releases. I would literally record a song and a day later he sent it to a million blogs. Plus every time we did a show or made budget decision, he use to write all that sh#%t down in his tablet. Until this day he still does a lot of that, I just have a bigger team now".
While the information above may seem overwhelming, always remember that you are a business competing with other businesses. Every professional artist or band has a professional team assist with promotion, creation, and legal issues. Think like an entrepreneur and analyze what makes your competition successful in that industry. Many of the biggest brands in the entertainment industry spend thousands of dollars on publicists, attorneys, consultation, accountants, and other professional team members. This doesn't include deductions from booking agents, distribution companies such as Tidal, and of course standard management fees. This of course is for big named celebrities such as T.I.P, Usher, Beyonce, and other artists that have brands recognized on a major scale. In this case, the manager is normally delegating tasks and over seeing the results of the professional individuals hired. Many managers spend time on the phone or in meetings, finding the next big opportunity for that artist. Instead of dealing with legal or financial information, you may focus solely on campaign management for the upcoming project. This works out as you are able to focus your attention on fewer tasks, though everyone wants the same result for their client.
In conclusion
All in all, the artist manager must do anything they can to ensure the success of their client. If the customer needs to promote a song or project, the manager should assist with the coordination of the marketing plan. In addition, the manager should never leave the artist without the proper legal assistance to ensure the best for both parties. If you are aspiring to be a music manager, you will spend many hours on the computer, as well as consulting with the client. You may spend many hours in recording studios as well as venues where your artist or band is participating, such as concerts and night clubs. You will of course make countless phone calls. You will not go one day without facing a challenge. Most of the decisions are guided by the manager and or the label as well.
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